And then there was Zlatan: Ibrahimovic has the star quality to (finally) sell soccer in the United States

Courtesy of Zlatan Ibrahimovic’s Instagram page

Sex sells, as the adage goes, and there are few contemporary sporting icons sexier in marketing appeal and on-field performance than Zlatan Ibrahimovic—a man who within months of arriving in Paris, to ply his considerable talents for Paris Saint-Germain, had inspired French journalists to coin the verb Zlataner